LIMITED MEDIA CAMPAIGN SERIES
SWITZERLAND • Q4, 2026
APPLICATION BASED INTERNATIONAL MEDIA CAMPAIGNS FOR HOSPITALITY AND DESTINATION BRANDS
+ SPECIAL COMPLIMENTARY ARTICLE/PRESS RELEASE WITH EVERY MEDIA CAMPAIGN
APPLICATIONS NOW OPEN
CAMPAIGN CONSULTATION
Applications close November 5th, 2026, or earlier once all allocations are secured.
A WORD FROM OUR CEO
HOW IT WORKS
From Application to Activation
This limited campaign series is offered to a selected group of hospitality and destination brands, with special campaign rates and conditions available only within this cycle. A total of eleven campaign allocations are available across four levels: Essential, Signature, Premier, and Prestige.
01
APPLY
Choose the campaign level that best matches your objectives and submit your application for one of the available allocations.
REVIEW & SELECTION
02
Every application is reviewed individually based on brand fit, category availability and the selected media mix.
ACTIVATE YOUR CAMPAIGN
03
Selected applicants confirm their campaign with the required payment. Your campaign rate and payment plan are fixed.
BUILD & LAUNCH
04
We develop the story by your inputs, coordinate everything for your review and approval, and secure campaign publication.
MEDIA CAMPAIGN LEVELS
18M
2.5M
7.5%
UNITED KINGDOM MARKET GROWTH
in 2025 year-on-year
MIN COMBINED MONTHLY UNIQUE VISITORS
from media mix
MINIMUM ANNUAL OVERNIGHT STAYS
from campaign markets
The Essential puts your brand in front of established European audiences through a focused combination of UK, German and Dutch media. The selected markets represent up to 2.5M annual hotel overnight stays in Switzerland, while UK demand grew 7.5% year on year in 2025. The accompanying media mix reaches a minimum of 18M+ combined monthly unique visitors, providing proven travel demand, market growth and international visibility.
AN ADDITIONAL LAYER OF MEDIA AUTHORITY
Every approved and confirmed campaign includes a complimentary article in NY Weekly,at no additional cost.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
INTERNATIONAL MARKETS
activated within Signature campaign
4M
73%
#4
ANNUAL HOTEL OVERNIGHT STAYS
across the minimum market mix
GCC VISITORS IN CHE
stay in 4 and 5-star hotels
The Signature takes your brand beyond Switzerland’s core European markets and into a four-market international campaign, giving you the flexibility to build a media mix around the audiences most relevant to your brand. Choose four markets from a wider selection spanning Europe, the United States, India, the GCC and Spanish-speaking markets, with each position opening access to a distinct media environment and source audience. Across the minimum market mix, the campaign represents 4M+ annual hotel overnight stays, while 73% of GCC visitors to Switzerland stay in 4- or 5-star hotels, reinforcing the value of premium-market targeting. The result is a broader international footprint with a deliberate luxury focus.
AN ADDITIONAL LAYER OF MEDIA AUTHORITY
Every approved and confirmed campaign includes a complimentary article in either Luxury Travel Magazine or NY Weekly.
DIRECT COMPETITOR MEDIA STRATEGY PROTECTED
Direct competitors may enter the same campaign level only where we can build a clearly differentiated media strategy. Some publication overlap may occur, but no direct competitor will receive the same overall media mix. This protection applies only to direct competitors; non-competing brands may share all publications without restriction. Earlier confirmation gives a brand priority over strategic media choices, and once key outlets are secured, they may be closed to competing brands within that campaign level.
125
25%
#5
MILLION OF MAX MUV
with Rheinische Post + USA TODAY selected
OF SWISS TOURISM VALUE
generated by luxury travellers
INTERNATIONAL MARKETS
activated within Premiere campaign
The Premier is designed for brands ready to move beyond market visibility and into high-value international positioning. The campaign activates five international markets across Europe, the United States, India, the GCC and Spanish-speaking markets, with a media mix reaching up to 125M monthly unique visitors. Switzerland’s luxury segment demonstrates the value of audience quality: luxury travelers account for just 8% of hotel overnight stays, yet generate around 25% of total tourism value. The Premier connects this high-value demand with a broader international media strategy built for premium hospitality brands.
AN ADDITIONAL LAYER OF MEDIA AUTHORITY
Every approved and confirmed campaign includes a complimentary Richest Magazine article or Business Insider press release via Markets Insider, at no additional cost.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
152
400
#7
CHF DAILY SPEND PER PERSON
from GCC visitors, double compared to average spend.
MILLION OF MAXIMUM COMBINED MUV
with the highest-reach media selection
INTERNATIONAL MARKETS
activated depending on your selected media mix
The Prestige is designed for brands seeking maximum international visibility and a stronger position within Switzerland’s highest-value inbound markets. At its centre is a global mix of recognised media brands, creating a coordinated five-publication campaign across up to 7 international markets. At maximum selection, the media mix delivers 152M+ combined monthly unique visitors, activating a vast market pool. The campaign also opens access to high-value audiences, including GCC travellers whose average daily spend reaches CHF 400 per person, more than double the CHF 187 average across the broader market. Seven placements. Up to seven markets. One coordinated international presence built for brands ready to compete at the highest level of visibility.
AN ADDITIONAL LAYER OF MEDIA AUTHORITY
Every approved and confirmed campaign includes one complimentary placement of your choice: a Resident Magazine article, Business Insider press release, or Yahoo Finance press release, at no additional cost.
PRIVATE CAMPAIGN CONSULTATION
NOT SURE WHICH CAMPAIGN IS
RIGHT FOR YOUR BRAND?
For larger campaigns, sometimes the fastest way to make the right decision is simply to talk it through. Book a private 20 minute call with PrimePressQ to review your priority source markets, campaign timing, category position and current availability. We’ll help you understand which media mix makes the most sense for your brand before you commit.
PUBLICATION PROFILES
Previously Featured Brands & Destinations:
MARKET INTELLIGENCE
WE FOLLOW THE DEMAND
61,1%
OF ALL INTERNATIONAL OVERNIGHT STAYS IN SWITZERLAND IN 2025 CAME FROM MARKETS REPRESENTED IN THIS
CAMPAIGN.
Your guests are already showing us the way.
We use official Swiss tourism data to identify the markets already driving demand, then build visibility for hospitality brands and destinations through the media those travelers read and trust.
OUR CORE MARKETS
POWERFUL OUTLETS
GREATER REACH
REAL DATA
REAL TRAVELLERS
STRATEGIC MEDIA PLACEMENTS
FROM DEMAND TO VISIBILITY.
We focus on the markets that bring the most guests to Switzerland and secure your presence in the media they read, trust, and book through.
GERMANY
01
German visitors are strongly mountain-oriented: 70.6% of German leisure trips to Switzerland involve a mountain region, compared with 59.6% across foreign markets. Germany generated 3.86 million hotel overnight stays in Switzerland in 2025, with 33.7% of German stays in Graubünden, more than twice its share across international markets.
NETHERLANDS
02
Dutch visitors are strongly nature- and mountain-oriented: 27% cite mountains as their main travel motivation, compared with 19% across other international markets. The Netherlands generated over 700K hotel overnight stays in Switzerland in 2025, with mountain regions accounting for 36.5% of Dutch stays, alongside strong demand for Swiss cities.
UNITED KINGDOM
03
UK visitors generated 1.74 million hotel overnight stays in Switzerland in 2025, up 7.5% year on year. Almost half of UK visitor’s hotel nights are in four- and five-star properties, while Geneva, Basel and Zurich lead among the market’s strongest regional affinities, alongside Alpine destinations such as Lauterbrunnen and Valais.
EXPAND FURTHER
ADDITIONAL MARKET OPTIONS
For broader international visibility, your campaign can include additional markets, selected according to your positioning and objectives.
ITALY
04
Italian visitors generated close to 1M hotel overnight stays in Switzerland in 2025, up 4.8% year on year. Ticino is their strongest Swiss regional destination, recording around 155,000 Italian overnight stays, with Italy ranking as Ticino’s #3 source market. December arrivals also grew 22.7% in 2025, signalling growing interest beyond the traditional summer season.
USA
05
US visitors generated around 3.7 million hotel overnight stays in Switzerland in 2025, up 5.4% to a new record. Winter demand is also accelerating, with US overnight stays reaching their best result in 30 years in 2025/26, up 4.5%. Zurich, Bern and Lucerne–Lake Lucerne are among the market’s strongest regional destinations of Switzerland’s Alpine winter offering.
GCC
06
GCC visitors generated over 800K hotel overnight stays in Switzerland in 2024, with average daily expenditure of around CHF 400 per guest, more than twice the CHF 184 average across all markets. In Geneva, their primary location, 87.5% of GCC hotel nights are in four- and five-star properties, reinforcing the market’s particularly strong connection with premium hospitality.
FRANCE
07
French visitors generated 1.52 million hotel overnight stays in Switzerland in 2025, up 2.4% year on year, the market’s strongest result in more than three decades. Valais, Vaud and the Bern Region are the leading Swiss regions for French travellers, while walking, gastronomy and visits to historical sites rank among their most common activities.
SPANISH SPEAKING
08
Spanish visitors generated over 500K hotel overnight stays in Switzerland in 2024, up 21.2% over the past decade. While summer remains the focus, demand is extending into February, March and May, alongside growing interest in train travel, longer itineraries and Zurich as part of the Swiss journey.
INDIA
09
India’s Swiss travel market is becoming more individual and experience-led, with longer stays and demand beyond the traditional itinerary. 678,447 hotel overnight stays in 2025 were recorded, with strong interest in Lucerne and Engelberg and growing autumn and winter travel.
ONE CAMPAIGN
YOUR STORY
The campaign can be developed around the story that matters most to your brand at the time of publication.
The final storyline is developed individually around your property and publication timing.
Winter & Ski Season
Christmas & New Year
Design & Architecture
Destination Experiences
Longevity & Medical
Spa & Wellness
Hotel Openings & Renovations
Gastronomy & Wine
Romantic Escapes
Family Travel
APPLICATION
Apply to be considered for the Switzerland Q4 2026 Media Campaign Series.
Access is by private invitation only. If you have been directed here, your brand has already been identified as a potential fit for this campaign.
There is no obligation or financial commitment to apply. Payment is required only if your application is approved. Only 11 campaign allocations are available across four campaign levels.
Applications close November 5th, 2026, or earlier once all allocations are secured.
We understand that larger media campaigns are often planned across annual budget cycles. Our payment structure allows eligible hospitality brands and destinations to secure their campaign at the confirmed promotional rate now, while selected campaign levels allow part of the investment to move into the 2027 budget period. Each campaign may remain reserved until its applicable Media Slot Booking Deadline, giving you flexibility to choose when you are ready to activate and begin scheduling individual media placements.
PAYMENT PLAN OPTIONS
Due to limited availability, missed payment deadlines may result in the campaign being released or the remaining balance reverting to the regular campaign rate.
The payment plans shown are based on the latest available media booking deadlines. Should you choose to activate your campaign earlier, we will adjust your payment schedule to your confirmed booking and publication timeline. Your installment percentages remain unchanged, and your revised payment dates will be agreed with you individually before activation.
SECURE YOUR CAMPAIGN
RESERVED AT YOUR RATE
ACTIVATE WHEN READY
FLEXIBILE PAYMENT OPTIONS
CAMPAIGN ALIGNMENT
PLACEMENT PROTECTION
HOW YOUR CAMPAIGN WORKS
-
Your first payment is invoiced immediately and is due within 7 days. Your campaign allocation is officially secured only once this payment has been received. Due to a very high demand and limited campaign availability, unpaid allocations may be released to another eligible brand after the payment deadline.
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Once the first payment is received, your campaign remains reserved at the confirmed promotional rate until the applicable Media Slot Booking Deadline.
-
This is the latest date by which the individual media placements included in your campaign must be scheduled and confirmed. It is not the publication date. Publication follows the confirmed campaign timeline and takes place after the booking deadline.
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You may activate your campaign at any point before the deadline. The payment plans shown are based on the latest available media booking deadlines. Should you choose to activate your campaign earlier, we will adjust your payment schedule to your confirmed booking and publication timeline. Your installment percentages remain unchanged, and your revised payment dates will be agreed with you individually before activation.
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The Media Slot Booking Deadline is the latest date by which your reserved campaign must be activated and its media slots scheduled with PrimePressQ. From that point, we coordinate the next suitable publication period for each selected outlet, prepare and approve all required content and materials, and then follow each publisher’s individual turnaround time, which begins only once everything is fully approved and submitted. We will always work in good faith to accommodate important dates, launches or seasonal priorities where publisher availability allows, although specific publication dates cannot be guaranteed. Campaigns are intended to move into publication in the period immediately following activation and cannot be held for a distant future date. For example, a campaign with a Media Slot Booking Deadline of February 28 should generally be expected to publish across March and April, depending on the selected media mix and individual publisher turnaround times.
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Depending on your selected campaign, your package includes one complimentary article or press release across the featured publications. Your eligible placement is unlocked once the first payment confirms your media campaign and can be activated immediately or used later during your campaign reservation period.
This placement must be reserved no later than the Media Slot Booking Deadline applicable to your selected campaign.
Have questions about payment options?
You’re ready to submit your application?
Applications close November 5th, 2026, or earlier once all allocations are secured.
FAQ
CAMPAIGN & ELIGIBILITY
-
Switzerland Q4 2026 is a very exclusive, application-based international media campaign series created for selected Swiss hospitality and destination brands. The campaign connects eligible brands with strategically selected publications across Switzerland’s key international source markets at highly exclusive, limited rates.
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Applications are by invite only basis and open to selected hotels, resorts, hospitality brands and destination brands in Switzerland. Eligibility is assessed individually based on campaign fit, market relevance, category conflicts and remaining campaign availability.
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No. The series is application based and campaign allocations are limited. PrimePressQ reviews each application before confirming eligibility and the appropriate campaign tier.
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There are ten campaign allocations in total:
3 Essential
3 Signature
2 Premier
2 PrestigeOnce an allocation has been confirmed and paid, that allocation is no longer available to another eligible applicant.
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A campaign allocation is one available place within the Switzerland Limited Campaign Series. It secures access to the selected campaign tier, its confirmed promotional rate, included media scope, and applicable competitor protection.
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No. The Switzerland series is curated and application based. Campaigns are built around a defined media mix and a limited number of participating brands.
RESERVATION & PAYMENT
-
If your application has been accepted, PrimePressQ issues the first invoice.
Your campaign allocation is officially secured only once the first payment has been received.
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No.
The invoice initiates the reservation process. The allocation becomes confirmed once the required first payment is received.
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The first payment is due within 7 days of invoice issue.
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Due to a very high demand and limited availability, PrimePressQ may release the campaign allocation to another eligible brand.
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The exclusive promotional payment structure depends on payments being made according to the confirmed schedule.
If a later payment deadline is missed, PrimePressQ may withdraw the promotional payment terms and apply the regular campaign rate to the remaining balance.
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Larger media campaigns are often budgeted across annual planning cycles.
The payment structure allows eligible brands to secure a campaign and promotional rate while larger campaign tiers can move part of the investment into the 2027 budget period.
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Once the first required payment has been received, the confirmed promotional campaign rate remains reserved for your campaign through the applicable Media Slot Booking Deadline, provided the agreed payment schedule continues to be met.
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The confirmed promotional campaign rate remains locked according to the agreed payment structure.
Publisher availability is handled separately under the placement protection policy described below.
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Best Price Guarantee applies to a genuinely comparable offer with the same media combination, deliverables, conditions and campaign structure.
A standalone media placement or materially different offer is not considered the same product.
MEDIA SLOT BOOKING & PUBLISHING
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The Media Slot Booking Deadline is the latest date by which a reserved campaign must move into activation and its media placements must be scheduled with PrimePressQ.
It is not the publication date.
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A media slot is the planned publication period reserved for a specific placement.
PrimePressQ coordinates an appropriate upcoming publication window with the publisher, generally around a defined week.
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You contact PrimePressQ when you are ready to activate.
We review your campaign timing, seasonal priorities and the media included in your package, then coordinate available upcoming publication periods with the relevant publishers.
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Campaign scheduling is coordinated through PrimePressQ.
This allows us to align the media mix, all requirements, content preparation and individual turnaround times across the full campaign.
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You can communicate important dates, launches and seasonal priorities and PrimePressQ will work in good faith to accommodate them wherever publisher availability allows.
An exact publication date cannot be guaranteed unless that is expressly confirmed for a specific placement.
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No.
The Media Slot Booking Deadline is the final point at which the campaign can remain reserved without moving forward.
Once the campaign is activated or reaches its deadline, it moves into the next suitable production and publication cycle. It cannot then remain stored for an unrelated distant future period.
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Yes. Each campaign level has its own final publication cutoff, by which all articles included in the campaign must be published:
ESSENTIAL: February 28, 2027
SIGNATURE: March 31, 2027
PREMIER: April 30, 2027
PRESTIGE: May 31, 2027These cutoffs apply to every placement within the selected campaign level, regardless of when the campaign was secured or activated.
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The Media Slot Booking Deadline is the latest date by which your campaign must be activated and its media slots scheduled with PrimePressQ. The publication cutoff is the latest date by which all articles must be live.
Because campaigns move into publication in the period immediately following activation, most placements are expected to publish well before the cutoff. The cutoff serves as the outer limit for your campaign level, not as a target publication date.
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Publication depends on each publisher's individual turnaround time (TAT), which begins only once all content, materials and approvals are fully completed and submitted.
To keep your campaign on schedule, we recommend activating as early as possible and providing all requested inputs, materials and approvals promptly. PrimePressQ coordinates the full timeline with each publisher to ensure every placement goes live within the campaign period.
REACH, TRACKING & PERFORMANCE
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MUV means Monthly Unique Visitors and represents the estimated number of individual users visiting a publication during a typical month. It does not represent guaranteed readership of a specific article.
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Reach represents the wider potential audience associated with a publication or media mix. It should not be interpreted as guaranteed article views unless guaranteed impressions are specifically stated.
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No, unless a specific placement expressly includes guaranteed impressions or reporting. This is primarily a brand awareness, visibility and positioning campaign, not a performance advertising campaign.
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No. PrimePressQ guarantees the confirmed media deliverables, not commercial outcomes.
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Provided by AM Publishing
A publisher specific attribution identifying the publishing partner or content source.Contributor Content / Branded Contributor Content
Content published through the outlet’s contributor or branded contributor format rather than a standard staff byline.Discrete Sponsorship Label
A subtle publisher specific sponsorship disclosure integrated into the article format, rather than a prominent paid advertising banner.None
No visible sponsorship or commercial label is expected to appear on the article under the current placement format.Across the campaign, disclosure formats are generally designed to sit naturally within the publication environment. Final page presentation and labelling remain controlled by the publisher.
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No. Tracking URLs, UTM parameters, redirect links and external tracking scripts are not permitted within publisher backlinks.
Where a backlink is included, it must use the clean destination URL approved for the placement and comply with the publisher’s technical requirements.
PLACEMENT PROTECTION
-
While uncommon, publication availability can occasionally change between campaign confirmation and the planned placement date due to circumstances outside PrimePressQ’s control.
If a confirmed publication becomes unavailable within the required campaign timeframe, PrimePressQ will provide at least three replacement options from the same media tier, selected to remain as closely aligned as reasonably possible with the original market, audience and campaign strategy.
The Client may select one of the proposed alternatives or decline them. If all proposed replacements are declined, the Client will be entitled to a refund of the allocated value of the unavailable placement, in accordance with the PrimePressQ General Terms & Conditions.
Full replacement, availability and refund terms are available in our General Terms & Conditions. →
This may include major global or regional developments such as war or conflict, political events, economic or humanitarian crises, natural disasters or significant breaking news that cause a publication to temporarily shift its content priorities or pause certain topics and categories. Availability can also change due to circumstances within the publication itself, including changes to publishing schedules, internal policies, commercial requirements, content strategy, market focus, formats or category availability.
If a publication is no longer available within the required campaign timeframe, PrimePressQ will provide at least three replacement options from the same media tier, selected to remain as closely aligned as possible with the original market, audience and campaign strategy.
The client may select one of the proposed alternatives or decline them. If all proposed replacements are declined, the client is entitled to a proportional refund calculated according to the value of the unavailable publication within the original campaign media mix.
Our priority in any such situation is to preserve the overall strategic value, market relevance and quality of the campaign rather than replace a publication simply for the sake of filling a slot.
Also, where possible, we may also offer an upgrade if a stronger suitable opportunity is available.
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No. If the proposed alternatives do not reasonably meet the client’s needs, PrimePressQ may issue a proportional refund corresponding only to the affected media placement within 30 days after the replacement process has been confirmed and concluded.
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No. If an individual confirmed placement becomes unavailable, PrimePressQ will first offer at least three suitable replacement options from the same media tier. If all proposed replacements are declined, any applicable refund is limited to the allocated value of the affected placement, while all remaining campaign placements continue as confirmed.
Full replacement and refund terms are set out in our General Terms & Conditions. →
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We consider the original publication’s tier, market, audience, positioning, media value and relevant technical characteristics. A replacement does not need to reproduce every metric identically in order to be considered comparable.
CAMPAIGN LEVELS & COMPETITOR PROTECTION
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There are eleven campaign allocations in total:
2 Essential
2 Signature
3 Premier
4 PrestigeOnce an allocation has been confirmed and paid, that allocation is no longer available to another eligible applicant.
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The campaign has been designed to allow selected brands to align parts of their international media mix with the markets most relevant to them.
The available choices are still limited to the media specifically included in the selected campaign tier.
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No. Each campaign has a defined media structure. Where alternatives are available, they are clearly shown inside the relevant selection group.
Any other change would need to be reviewed individually by PrimePressQ and cannot be assumed to be available at the same campaign rate.
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Yes. Non-competing brands may appear in the same publication without restriction. Some publication overlap may also occur between direct competitors where their overall media strategies remain clearly differentiated. Direct competitors will not receive the same overall media mix.
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No. Campaign protection applies to direct competitive overlap within the PrimePressQ Switzerland campaign, not to independent publication activity. A publication may independently feature or work with other Swiss hospitality brands outside the campaign. This does not affect the competitor protection applied to your PrimePressQ campaign strategy.
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A direct competitor is a hospitality brand operating within the same or closely overlapping geographic market and competing within the same or substantially similar category, positioning and guest segment.
For example, two comparable wellness hotels in the same area of Valais may be considered direct competitors. A wellness hotel in Vaud and a wellness hotel in Zürich generally would not be, despite belonging to the same category. Similarly, a wellness hotel and a family-focused agritourism property in the same region would generally not be considered direct competitors.
PrimePressQ assesses direct competition based on the combination of geographic proximity, category, positioning, concept and target audience.
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It means that PrimePressQ protects the overall media strategy of each confirmed brand against direct competitive overlap. Direct competitors may participate in the same campaign level only where we can build clearly differentiated media strategies. Some publication overlap may occur, but direct competitors will not receive the same overall media mix.
Earlier confirmation gives a brand priority over strategic media choices, and once key outlets are secured, they may be closed to competing brands within that campaign level.
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No. Star rating alone does not determine direct competition. Two five-star hotels may target completely different guests, offer different concepts or operate in different geographic markets. Direct competition is assessed using the combination of location, category, positioning, concept and target audience.
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Yes, but only where PrimePressQ can build clearly differentiated media strategies for both brands. Some publication overlap may occur, but direct competitors will not receive the same overall media mix. Earlier-confirmed brands receive priority over strategic media choices, meaning certain key outlets may no longer be available to a competing brand within the same campaign tier.
CAMPAIGN ACTIVATION
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After your campaign has been secured, it can remain reserved until its Media Slot Booking Deadline.
You may activate it earlier whenever you are ready to begin the content and media scheduling process.
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No.
Your first payment secures the allocation and campaign rate. Activation can happen later, provided it happens no later than the applicable Media Slot Booking Deadline for your specific media campaign level.
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Yes, where the campaign tier’s Media Slot Booking Deadline falls in 2027.
Premier can remain reserved until January 31, 2027.
Prestige can remain reserved until February 28, 2027.
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PrimePressQ is holding your campaign allocation and the commercial terms confirmed at the time of booking.
This means you can secure the campaign under the current limited campaign conditions without having to activate all media placements immediately.
The Media Slot Booking Deadline is the final date until which those reserved campaign terms can remain inactive.
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Activation means you are ready for PrimePressQ to begin moving the campaign into production.
At that point, we begin coordinating media slots, publication timing, content requirements and materials with you and the relevant publishers.
Activation is not the publication date. It is the point at which the reserved campaign begins moving toward publication.
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You can activate your campaign at any time before the deadline.
If you choose to activate earlier, the next scheduled campaign payment becomes due at activation and media slot confirmation, rather than remaining deferred until the latest payment date shown in your payment plan.
Once activated, PrimePressQ begins coordinating the first suitable available publication window with the relevant publisher.
We will always try to accommodate important dates, launches or seasonal priorities wherever possible, but publication timing must also reflect publisher availability and their TAT. The exact window is therefore coordinated with PrimePressQ and the publisher rather than selected unilaterally by the client.
The later Media Slot Booking Deadline simply gives you the option to hold your campaign under the confirmed promotional terms until you are ready to move forward.
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The campaign is activated as one confirmed media campaign, but individual publications may move through preparation and publication on different timelines (TAT’s) because each publisher has its own availability and turnaround time.
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The Media Slot Booking Deadline is the final date by which your reserved campaign must be activated and its media slots scheduled with PrimePressQ.
The promotional rate and campaign conditions are valid only within this reservation period. If the campaign is not activated by the applicable deadline, PrimePressQ is no longer obligated to fulfil the campaign under the original promotional terms.
Any activation requested after the deadline will be subject to current publisher availability and the regular campaign rates in effect at that time.
In other words, the Media Slot Booking Deadline is not an open ended hold. It is the final date by which the reserved campaign must move forward under the conditions originally secured.
MEDIA TERMS & DISCLOSURES
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TAT means Turnaround Time. It is the typical period a publisher needs to move a confirmed placement toward publication once the final content, materials and approvals are complete.
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DA and DR are third party SEO metrics used to indicate the relative authority and backlink strength of a publication’s domain. They are useful comparative indicators, but they are not Google metrics and do not guarantee rankings or traffic.
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It means the published page is eligible to appear in Google search results. Indexing does not guarantee a specific ranking, keyword position or amount of traffic.
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A do follow backlink is a standard hyperlink without a no follow restriction. It can contribute to a wider backlink profile, but no individual backlink can guarantee an SEO result.
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Provided by AM Publishing
A publisher specific attribution identifying the publishing partner or content source.Contributor Content / Branded Contributor Content
Content published through the outlet’s contributor or branded contributor format rather than a standard staff byline.Discrete Sponsorship Label
A subtle publisher specific sponsorship disclosure integrated into the article format, rather than a prominent paid advertising banner.None
No visible sponsorship or commercial label is expected to appear on the article under the current placement format.Across the campaign, disclosure formats are generally designed to sit naturally within the publication environment. Final page presentation and labelling remain controlled by the publisher.
AFTER PUBLICATION
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You are free to share the published article link across your website, newsletters, social channels, presentations, sales materials and wider marketing activity. You may also choose to amplify the article link through your own paid campaigns.
Any use of publisher logos, trademarks or copyrighted assets remains subject to the publisher’s own usage rules.
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Campaign articles are intended to remain live long term unless a specific placement states otherwise.
However, no third party publisher can guarantee that any URL will remain available forever. Publishers may redesign, migrate, archive or remove content in the future. Such later publisher decisions are outside PrimePressQ’s control.
COMPLIMENTARY ARTICLE/ PRESS RELEASE
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Yes. Every confirmed Switzerland media campaign includes one complimentary article or press release placement, with the available option depending on the campaign tier.
Essential: NY Weekly complimentary article
Signature: Luxury Travel Magazine or NY Weekly complimentary article
Premier: Richest Magazine or Business Insider press release via Markets Insider
Prestige: Resident Magazine article, Business Insider press release, or Yahoo Finance press release
The complimentary placement is provided in addition to the core campaign placements and does not replace one of the media selections included in your package.
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It becomes available once the first campaign payment has been received. It can be activated immediately or used later during the reservation period, but it must be reserved no later than the applicable Media Slot Booking Deadline.
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No. It is an additional complimentary placement and does not replace any of the media included in your confirmed campaign level.
ELEVEN CAMPAIGNS. ONE SWITZERLAND SERIES.
Applications close November 5th, 2026, or earlier once all allocations are secured.
Feature Quality
Each placement follows the disclosure designation stated in its Publication Profile above. Final content may be subject to minor publisher-required formatting or style adjustments, while the confirmed positioning and key feature elements remain preserved.
Publication Profile →
Privacy & Confidentiality
Application information is handled confidentially and processed in accordance with the PrimePressQ Privacy Policy. Information is shared only where necessary for service delivery or as otherwise described in our Privacy Policy.
Privacy Policy →
Publication & Placement Terms
Once a placement is confirmed, paid and all required materials, approvals and authorizations are provided on time, PrimePressQ will secure and manage the confirmed placement subject to publisher timelines and applicable service terms. Any delays, changes, unavailability, replacements or refunds are handled in accordance with our General Terms & Conditions.
General Terms & Conditions →
Disclaimer
PrimePressQ is an independent PR and media agency and does not represent or act on behalf of the publications featured in this campaign. All placements are subject to applicable publisher requirements and the PrimePressQ General Terms & Conditions.
General Terms & Conditions →
FOLLOW OUR JOURNEY
