LIMITED MEDIA CAMPAIGN SERIES

SERBIA • Q4, 2026

APPLICATION BASED INTERNATIONAL MEDIA CAMPAIGNS FOR HOSPITALITY AND DESTINATION BRANDS

+ SPECIAL COMPLIMENTARY PRESS RELEASE WITH EVERY MEDIA CAMPAIGN

APPLICATIONS NOW OPEN

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CAMPAIGN CONSULTATION

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Applications close November 15th, 2026, or earlier once all allocations are secured.

A WORD FROM OUR CEO

HOW IT WORKS

From Application to Activation

This limited campaign series is offered to a selected group of hospitality and destination brands, with special campaign rates and conditions available only within this cycle. A total of nine campaign allocations are available across three campaign levels: Urban Edge, Lifestyle Power, and Global Icon.

01

APPLY

Choose the campaign level that best matches your objectives and submit your application for one of the available allocations.


REVIEW & SELECTION

02

Every application is reviewed individually based on brand fit, category availability and the selected media mix.


ACTIVATE YOUR CAMPAIGN

03

Selected applicants confirm their campaign with the required payment. Your campaign rate and payment plan are fixed.


BUILD & LAUNCH

04

We develop the story by your inputs, coordinate everything for your review and approval, and secure campaign publication.

ONE CAMPAIGN

YOUR STORY


The campaign can be developed around the story that matters most to your brand at the time of publication.

The final storyline is developed individually around your brand and publication timing.

Nature Escapes

Culture & Heritage

New Hotel Openings

Skiing & Activities

River & Waterfront Life

Gastronomy & Wineries

Nightlife

Festivals & Events

Romantic Escapes &
City Breaks

Family Travel

MEDIA CAMPAIGN LEVELS

622K

7.6%

18M+

GROWTH IN STAYS
overnight, generated by the visitors from the UK

ANNUAL OVERNIGHT STAYS
from Türkiye

MONTHLY UNIQUE VISITORS
in this media package


The Urban Edge Media Campaign positions your brand across Türkiye and your choice of the United Kingdom or Germany, combining Serbia’s largest international source market with an established European audience. Together, the selected markets generated close to 1M overnight stays in Serbia in 2025, depending on the market combination. This focused campaign puts your brand in front of audiences already travelling to Serbia, while giving you the flexibility to build your campaign around either UK or German demand.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

BUILT FOR AI DISCOVERY

Every publication is AI/LLM-friendly — because in the new search game, the brands with the strongest credible media footprint give AI the most to work with when deciding who makes its recommendations and shortlist.

DIRECT COMPETITOR MEDIA STRATEGY PROTECTED

Direct competitors may enter the same campaign level only where we can build a clearly differentiated media strategy. Some publication overlap may occur, but no direct competitor will receive the same overall media mix. This protection applies only to direct competitors; non-competing brands may share all publications without restriction. Earlier confirmation gives a brand priority over strategic media choices, and once key outlets are secured, they may be closed to competing brands within that campaign level.

#3

475M

+

10%

INTERNATIONAL MARKETS
can be activated within Lifestyle Power campaign

EUROS GENERATED IN TOURISM RECEIPTS
from markets in this campaign

YOY GROWTH IN USA OVERNIGHT STAYS
Serbia · Compared to 2025


The Lifestyle Power campaign brings together Türkiye, the United Kingdom or Germany, and the United States, combining established European demand with a growing long-haul audience. As Serbia’s 2026–2030 tourism strategy places greater emphasis on international visibility, year-round tourism and the development of higher-value, globally relevant tourism, the campaign gives your brand a broader platform across the markets central to that evolution.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

BUILT FOR AI DISCOVERY

Every publication is AI/LLM-friendly — because in the new search game, the brands with the strongest credible media footprint give AI the most to work with when deciding who makes its recommendations and shortlist.

Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.

KNOW WHERE YOUR BRAND IS GOING

Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.

If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.

123

3.1

#4

MILLION OF MAX MONTHLY UNIQUE VISITORS
with HNA.de + USA TODAY

AVERAGE OVERNIGHT STAYS
by USA market

INTERNATIONAL MARKETS
can be activated within every campaign


A full-scale international media campaign built to position your brand across four distinct source markets and the audiences driving Serbia’s international tourism.

The Global Icon campaign brings together Türkiye, the United Kingdom, the United States and Germany, creating a broader international media footprint across established European demand and Serbia’s growing long-haul audience. The market mix reflects where international demand is already substantial, while giving your brand the flexibility to build visibility across different traveller profiles and media environments.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes either a Business Insider press release via Markets Insider or a Yahoo Finance press release, at no additional cost.

BUILT FOR AI DISCOVERY

Every publication is AI/LLM-friendly — because in the new search game, the brands with the strongest credible media footprint give AI the most to work with when deciding who makes its recommendations and shortlist.

If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.

KNOW WHERE YOUR BRAND IS GOING

Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.

Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.

PRIVATE CAMPAIGN CONSULTATION

NOT SURE WHICH CAMPAIGN IS

RIGHT FOR YOUR BRAND?

For larger campaigns, sometimes the fastest way to make the right decision is simply to talk it through. Book a private 20 minute call with PrimePressQ to review your priority source markets, campaign timing, category position and current availability. We’ll help you understand which media mix makes the most sense for your brand before you commit.

MARKET INTELLIGENCE

WE FOLLOW THE DEMAND

1 in 5

INTERNATIONAL OVERNIGHT STAYS IN SERBIA WAS GENERATED BY THE EXACT MARKETS REPRESENTED IN THIS CAMPAIGNS.

Your guests are already showing us the way.

We use official Serbian tourism data to identify the markets already driving demand, then build visibility for hospitality brands and destinations through the media those travelers read and trust.

POWERFUL OUTLETS.
GREATER GLOBAL REACH.

REAL DATA.
REAL TRAVELLERS.


STRATEGIC MEDIA PLACEMENTS

FROM DEMAND TO VISIBILITY.

We focus on the markets that bring the most guests to Serbia, and secure your presence in the media they read, trust, and book through.


OUR CORE MARKETS

TÜRKİYE

01

Türkiye is Serbia's largest foreign source market, generating over 600,000 overnight stays in 2025, up 3.0% year on year. It accounted for 10.2% of all foreign overnight stays in Serbia, making it the largest market in our international campaign mix, giving Turkish-language media a natural role in bringing Serbian brands into a market already travelling to Serbia.



GERMANY

02

Germany generated 286,916 overnight stays in Serbia in 2025, with over 133,000 tourist arrivals. Overnight stays represented 4.7% of Serbia's foreign overnight stays, placing Germany among the country's leading European source markets. For Serbian brands, Germany adds a major European audience extending visibility beyond the region.


UNITED KINGDOM

03

The UK recorded 62,128 overnight stays in Serbia in the first seven months of 2026, an increase of 7.6% compared with the same period in 2025. Full-year 2025 recorded 105,573 overnight stays, with arrivals also growing 5.0%. The continued rise makes the UK a market with growing relevance for Serbian brands seeking stronger international exposure.


UNITED STATES

04

US tourism to Serbia is showing strong current growth, with overnight stays up 10.4% and arrivals up 9.7% in the first seven months of 2026 compared with 2025. That puts the United States among the faster-growing creating an opportunity for Serbian brands to build recognition with North American audience as demand continues to develop.

PUBLICATION PROFILES

TRUSTED ACROSS INTERNATIONAL BRANDS & DESTINATIONS

APPLICATION

Apply to be considered for the Serbia Q4 2026 Media Campaign Series.

Access is by private invitation only. If you have been directed here, your brand has already been identified as a potential fit for this campaign.

There is no obligation or financial commitment to apply. Payment is required only if your application is approved. Only 9 campaign allocations are available across three campaign levels.

Applications close November 15, 2026, or earlier once all allocations are secured.

We understand that larger media campaigns are often planned across annual budget cycles. Our payment structure allows eligible hospitality brands and destinations to secure their campaign at the confirmed promotional rate now, while selected campaign tiers allow part of the investment to move into the 2027 budget period. Each campaign may remain reserved until its applicable Media Slot Booking Deadline, giving you flexibility to choose when you are ready to activate and begin scheduling individual media placements.

PAYMENT PLAN OPTIONS

Due to limited availability, missed payment deadlines may result in the campaign being released or the remaining balance reverting to the regular campaign rate.

The payment plans shown are based on the latest available media booking deadlines. Should you choose to activate your campaign earlier, we will adjust your payment schedule to your confirmed booking and publication timeline. Your installment percentages remain unchanged, and your revised payment dates will be agreed with you individually before activation.

SECURE YOUR CAMPAIGN

RESERVED AT YOUR RATE

ACTIVATE WHEN READY

FLEXIBILE PAYMENT OPTIONS

CAMPAIGN ALIGNMENT

PLACEMENT PROTECTION

HOW YOUR CAMPAIGN WORKS

Have questions about payment options?

You’re ready to submit your application?

Applications close November 5th, 2026, or earlier once all allocations are secured.

FAQ

CAMPAIGN & ELIGIBILITY

RESERVATION & PAYMENT

MEDIA SLOT BOOKING & PUBLISHING

REACH, TRACKING & PERFORMANCE

PLACEMENT PROTECTION

CAMPAIGN TIERS & COMPETITOR PROTECTION

CAMPAIGN ACTIVATION

MEDIA TERMS & DISCLOSURES

AFTER PUBLICATION

COMPLIMENTARY PRESS RELEASE

NINE CAMPAIGNS. ONE SERBIA SERIES.

Applications close November 15th, 2026, or earlier once all allocations are secured.

Feature Quality
Each placement follows the disclosure designation stated in its Publication Profile above. Final content may be subject to minor publisher-required formatting or style adjustments, while the confirmed positioning and key feature elements remain preserved.
Publication Profile →

Privacy & Confidentiality
Application information is handled confidentially and processed in accordance with the PrimePressQ Privacy Policy. Information is shared only where necessary for service delivery or as otherwise described in our Privacy Policy.
Privacy Policy →

Publication & Placement Terms
Once a placement is confirmed, paid and all required materials, approvals and authorizations are provided on time, PrimePressQ will secure and manage the confirmed placement subject to publisher timelines and applicable service terms. Any delays, changes, unavailability, replacements or refunds are handled in accordance with our General Terms & Conditions.
General Terms & Conditions →

Disclaimer
PrimePressQ is an independent PR and media agency and does not represent or act on behalf of the publications featured in this campaign. All placements are subject to applicable publisher requirements and the PrimePressQ General Terms & Conditions.
General Terms & Conditions →

FOLLOW OUR JOURNEY