LIMITED MEDIA CAMPAIGN SERIES
AUSTRIA • Q4, 2026
APPLICATION BASED INTERNATIONAL MEDIA CAMPAIGNS FOR HOSPITALITY AND DESTINATION BRANDS
+ SPECIAL COMPLIMENTARY PRESS RELEASE WITH EVERY MEDIA CAMPAIGN
APPLICATIONS NOW OPEN
HOW IT WORKS
This limited campaign series is offered to a selected group of hospitality and destination brands, with special campaign rates and conditions available only within this cycle. A total of seven campaign allocations are available across four levels: Essential, Signature, Premier and Prestige.
From Application to Activation
01
APPLY
Choose the campaign level that best matches your objectives and submit your application for one of the available allocations.
02
REVIEW & SELECTION
Every application is reviewed individually based on brand fit, category availability and the selected media mix.
ACTIVATE YOUR CAMPAIGN
03
Selected applicants confirm their campaign with the required payment. Your campaign rate and payment plan are fixed.
BUILD & LAUNCH
04
We develop the story by your inputs, coordinate everything for your review and approval, and secure campaign publication.
MEDIA CAMPAIGN TIERS
7.5M
70M
60%
ANNUAL OVERNIGHT STAYS
generated in Austria
by these two markets
COMBINED MONTHLY UNIQUE VISITORS
across the selected media titles
OF ALL INTERNATIONAL OVERNIGHT STAYS
in Austria come from GE + the NL
The Essential Media Package brings your property into Austria’s two largest international source markets: Germany and the Netherlands. Together, they account for nearly 70 million overnight stays in Austria annually. A focused two market campaign built around the audiences already driving the greatest volume of international demand into Austrian hospitality. With 60% of all international overnight stays originating from these two markets, The Essential gives your property concentrated visibility exactly where Austria’s strongest and most established booking demand already exists.
AN ADDITIONAL LAYER OF BUSINESS AUTHORITY
Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
YOY GROWTH IN SAUDI OVERNIGHT STAYS
Austria · Summer 2025 vs. Summer 2024
11M
+
17%
#3
COMBINED MINIMUM MONTHLY UNIQUE VISITORS
across the selected media titles
INTERNATIONAL MARKETS
activated within every Signature campaign
Austria is one destination, but it is not one audience. The Signature is built around that reality. Germany anchors the campaign as Austria’s dominant international source market, while the UK adds either the broad national reach of The Independent or the affluent, London-driven influence of The Standard. From there, the strategy becomes deliberately flexible. A Vienna city hotel, an Alpine resort and a luxury wellness retreat are not chasing the same traveller. That is why the final market is yours to shape: the Netherlands for proven demand, Arabia for high-value luxury travellers, or the Spanish-speaking market for growing travel and lifestyle reach, each paired with a media brand selected for its strength in that audience. This is not a fixed media bundle. It is a market strategy built around where your next guest is most likely to come from.
AN ADDITIONAL LAYER OF BUSINESS AUTHORITY
Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
115
8%
#4
MILLION OF AXIMUM COMBINED MONTHLY UNIQUE VISITORS
with The Independent + USA TODAY selected
YOY U.S. OVERNIGHT STAY GROWTH
Austria · September 2025 vs. September 2024
INTERNATIONAL MARKETS
activated within every Signature campaign
The Premiere is built to put your hotel in front of the markets that can materially move demand. Four international markets. Up to 115.5M combined monthly unique visitors. A media mix shaped around where your next guests are actually coming from. Start with a proven European base, then add the market with the greatest commercial upside for your property: the United Kingdom, United States, Spain, Italy or the GCC. The numbers are already moving. UK overnight stays in Austria grew 5.9% in summer 2025, Spain 4.6%, the U.S. 8%, while Saudi Arabia surged 17.3% YOY. The Premier turns that momentum into visibility at serious scale, placing your hotel across influential media in four carefully selected markets at the same time. One campaign. Four markets. Up to 115.5 million monthly visitors. Built to strengthen the demand you already have and put your property in front of the guests you want next.
AN ADDITIONAL LAYER OF BUSINESS AUTHORITY
Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
138
70%
5-6
OF AUSTRIA’S INTERNATIONAL DEMAND
represented across The Prestige market pool
MILLION OF MAXIMUM COMBINED MONTHLY UNIQUE VISITORS
with the highest-reach media selection
INTERNATIONAL MARKETS
activated depending on your selected media mix
The Prestige is where international reach becomes market presence at scale. At its center sits TIME, one of the world’s most recognized media brands, forming the global anchor of a six publication campaign built across 5 to 6 international markets. A powerful European base, followed by three deliberate market choices across the United Kingdom, GCC, Spain, Italy and the United States. At maximum reach, the selected media mix delivers 138M+ combined monthly unique visitors and activates a market pool representing approx. 70% of Austria’s international tourism demand. The wider mix opens direct access to some of the fastest growing and highest value inbound markets. Six placements. Up to six countries. One coordinated international position, anchored by TIME and built to give a hospitality brand extraordinary visibility across the markets shaping Austria’s global demand.
AN ADDITIONAL LAYER OF BUSINESS AUTHORITY
Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.
Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.
If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.
KNOW WHERE YOUR BRAND IS GOING
Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.
PUBLICATION PROFILES
Previously Featured Brands & Destinations:
MARKET INTELLIGENCE
WE FOLLOW THE DEMAND
Your future guests are already showing us the way.
We use official Austrian tourism data to identify the markets already driving demand, then build visibility for hospitality brands and destinations through the media those travelers read and trust.
REAL DATA.
REAL TRAVELLERS
POWERFUL OUTLETS.
GREATER GLOBAL REACH
STRATEGIC MEDIA PLACEMENTS
FROM DEMAND TO VISIBILITY.
We focus on the markets that bring the most guests to Austria, and secure your presence in the media they read, trust and book through.
OUR CORE MARKETS
GERMANY
01
Germany is Austria’s largest source market, generating 58.6 million overnight stays in 2025, up 0.2% year on year, and representing 37.2% of all stays. Its unmatched scale spans both seasons, ranking first for overnight stays in Austria in winter and summer alike
The Netherlands is Austria’s second largest source market, generating 11.3 million overnight stays in 2025, up 1.6% year on year. Winter is its defining strength: Austria ranks first as a Dutch snow holiday destination, with an exceptional 87% winter repeat guest rate.
02
NETHERLANDS
UNITED KINGDOM
The United Kingdom generated 3.5 million overnight stays in Austria in 2025, up 2.1% year on year, ranking fifth among international markets. British travellers stand out for higher average spending and longer stays, with strong relevance across winter, active summer and cultural travel.
03
EXPAND FURTHER
ADDITIONAL MARKET OPTIONS
For broader international visibility, your campaign can include additional markets, selected according to your positioning and objectives.
Italy generated 2.81 million overnight stays in Austria in 2025, up 2.2% year on year, ranking eighth among international markets. Its strongest opportunity sits in high purchasing power Northern Italy, with demand potential across city and culture, Alpine nature, touring and wellbeing
04
ITALY
The United States generated 2.57 million overnight stays in Austria in 2025, up 7.9% year on year, making it Austria’s most important long haul market. Its edge is high tourism value, high spend with many independent travelers concentrated in 4 and 5 star stays and cultural experiences.
05
USA
GCC
06
Saudi Arabia and the UAE generated over 1.08 million overnight stays in Austria in 2025, with demand growing 15.0%. Guests are also among Austria’s highest spenders, with average daily expenditure of €452 per person, alongside strong demand for premium accommodation, nature and family travel.
Spain ranked among Austria's fastest-growing international markets in 2025, with overnight stays up 6.0% year on year — outpacing Italy, the United Kingdom and every established Western European source market. Spain and Mexico anchor a Spanish-speaking market on a clear upward trajectory.
07
SPANISH SPEAKING
ONE CAMPAIGN
YOUR STORY
The campaign can be developed around the story that matters most to your property at the time of publication.
The final storyline is developed individually around your property and publication timing.
Winter & Ski Season
Christmas & New Year
Design & Architecture
Destination Experiences
Longevity & Medical
Spa & Wellness
Hotel Openings & Renovations
Gastronomy & Wine
Romantic Escapes
Family Travel
APPLICATION
Apply to be considered for the Austria Q4 2026 Media Campaign Series.
Access is by private invitation only. If you have been directed here, your brand has already been identified as a potential fit for this campaign.
There is no obligation or financial commitment to apply. Payment is required only if your application is approved. Only 7 campaign allocations are available across four campaign levels.
Applications close November 1, 2026, or earlier once all allocations are secured.
PAYMENT PLAN OPTIONS
We understand that larger media campaigns are often planned across annual budget cycles. Our payment structure allows eligible hospitality brands and destinations to secure their campaign at the confirmed promotional rate now, while selected campaign tiers allow part of the investment to move into the 2027 budget period. Each campaign may remain reserved until its applicable Media Slot Booking Deadline, giving you flexibility to choose when you are ready to activate and begin scheduling individual media placements.
Due to limited availability, missed payment deadlines may result in the campaign being released or the remaining balance reverting to the regular campaign rate.
SECURE YOUR CAMPAIGN
RESERVED AT YOUR RATE
ACTIVATE WHEN READY
FLEXIBILE PAYMENT OPTIONS
CAMPAIGN ALIGNMENT
PLACEMENT PROTECTION
HOW YOUR CAMPAIGN WORKS
-
Your first payment is invoiced immediately and is due within 7 days. Your campaign allocation is officially secured only once this payment has been received. Due to a very high demand and limited campaign availability, unpaid allocations may be released to another eligible brand after the payment deadline.
-
Once the first payment is received, your campaign remains reserved at the confirmed promotional rate until the applicable Media Slot Booking Deadline.
-
This is the latest date by which the individual media placements included in your campaign must be scheduled and confirmed. It is not the publication date. Publication follows the confirmed campaign timeline and takes place after the booking deadline.
-
You may activate your campaign at any point before the deadline. If you choose to begin scheduling your media placements earlier, the next scheduled payment becomes due at activation.
-
The Media Slot Booking Deadline is the latest date by which your reserved campaign must be activated and its media slots scheduled with PrimePressQ. From that point, we coordinate the next suitable publication period for each selected outlet, prepare and approve all required content and materials, and then follow each publisher’s individual turnaround time, which begins only once everything is fully approved and submitted. We will always work in good faith to accommodate important dates, launches or seasonal priorities where publisher availability allows, although specific publication dates cannot be guaranteed. Campaigns are intended to move into publication in the period immediately following activation and cannot be held for a distant future date. For example, a campaign with a Media Slot Booking Deadline of February 28 should generally be expected to publish across March and April, depending on the selected media mix and individual publisher turnaround times.
-
Your complimentary Business Insider press release (via markets insider) is unlocked once the first payment confirms your media campaign. It can be activated immediately or used later during your campaign reservation period.
The Business Insider placement must also be reserved no later than the Media Slot Booking Deadline applicable to your selected campaign.
FAQ
CAMPAIGN & ELIGIBILITY
-
Austria Q4 2026 is very exclusive, application based international media campaign series created for selected Austrian hospitality and destination brands. The campaign connects eligible brands with strategically selected publications across Austria’s key international source markets at highly exclusive limited rates.
-
Applications are by invite only basis and open to selected hotels, resorts, hospitality brands and destination brands in Austria. Eligibility is assessed individually based on campaign fit, market relevance, category conflicts and remaining campaign availability.
-
No. The series is application based and campaign allocations are limited. PrimePressQ reviews each application before confirming eligibility and the appropriate campaign tier.
-
There are seven campaign allocations in total:
2 Essential
2 Signature
2 Premier
1 PrestigeOnce an allocation has been confirmed and paid, that allocation is no longer available to another eligible applicant.
-
A campaign allocation is one available place within the Austria Limited Campaign Series. It secures access to the selected campaign tier, its confirmed promotional rate, included media scope and applicable competitor protection.
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No. The Austria series is curated and application based. Campaigns are built around a defined media mix and a limited number of participating brands.
RESERVATION & PAYMENT
-
Austria Q4 2026 is very exclusive, application based international media campaign series created for selected Austrian hospitality and destination brands. The campaign connects eligible brands with strategically selected publications across Austria’s key international source markets at highly exclusive limited rates.
-
Applications are by invite only basis and open to selected hotels, resorts, hospitality brands and destination brands in Austria. Eligibility is assessed individually based on campaign fit, market relevance, category conflicts and remaining campaign availability.
-
No. The series is application based and campaign allocations are limited. PrimePressQ reviews each application before confirming eligibility and the appropriate campaign tier.
-
There are seven campaign allocations in total:
2 Essential
2 Signature
2 Premier
1 PrestigeOnce an allocation has been confirmed and paid, that allocation is no longer available to another eligible applicant.
-
A campaign allocation is one available place within the Austria Limited Campaign Series. It secures access to the selected campaign tier, its confirmed promotional rate, included media scope and applicable competitor protection.
-
No. The Austria series is curated and application based. Campaigns are built around a defined media mix and a limited number of participating brands.
CAMPAIGN & ELIGIBILITY
-
There are seven campaign allocations in total:
2 Essential
2 Signature
2 Premier
1 PrestigeOnce an allocation has been confirmed and paid, that allocation is no longer available to another eligible applicant.
-
The campaign has been designed to allow selected brands to align parts of their international media mix with the markets most relevant to them.
The available choices are still limited to the media specifically included in the selected campaign tier.
-
No. Each campaign has a defined media structure. Where alternatives are available, they are clearly shown inside the relevant selection group.
Any other change would need to be reviewed individually by PrimePressQ and cannot be assumed to be available at the same campaign rate.
-
Yes. A publication can publish separate stories about multiple hospitality brands at different times.
The campaign does not purchase publication wide exclusivity from a media outlet.
-
No. Competitor protection relates to the PrimePressQ Austria campaign structure and direct competitive overlap. It does not prevent a publication from independently covering or working with other hospitality brands outside this campaign.
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No. The Austria series is curated and application based. Campaigns are built around a defined media mix and a limited number of participating brands.
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Competitor protection applies within each individual campaign tier. Once PrimePressQ confirms a brand within a specific category for a campaign, that same campaign will not be allocated to another directly competing brand from that category.
For example, if a longevity hotel is confirmed for Premier, PrimePressQ will not confirm another competing longevity hotel for the second Premier allocation. A longevity property may still be selected for Signature, as each campaign tier represents a separate media campaign with its own structure, timing and media mix.
Because certain publications appear across multiple campaign tiers, some media overlap may occur. Where that happens, competing brands will be scheduled separately and developed around distinct angles and publication periods, avoiding simultaneous, directly comparable campaigns.
Prestige is fully singular: only one Prestige allocation is available, so no second brand can hold the same Prestige campaign within the Austria Q4 2026 series.
PrimePressQ determines category conflicts individually based on the brand’s positioning, offer, location and competitive set.
-
No.
A five star city hotel in Vienna and a five star Alpine resort can serve very different markets and guest needs.
Competitor protection is assessed according to genuine commercial overlap.
-
No. The purpose of competitor protection is to prevent obvious direct competitive conflicts within the limited campaign structure.
Feature Quality Assurance
No sponsored, promotional, or advertisement label appears on the article URL. Every feature runs under its publication's standard disclosure designation — listed per title in the Publication Profile above. Final content may be subject to minor editorial adjustments to align with the publication's formatting and style requirements. Approved positioning and key feature elements remain preserved.
Confidentiality Notice
We respect your privacy. All application details, personal information, and submission materials will be kept strictly confidential and will not be shared with third parties. The process is fully discreet and by invitation only, ensuring that only a handful of exceptional candidates are selected.
Publication Assurance
Once an application is approved and the placement fee is confirmed, inclusion in the article is 100% guaranteed. Articles are almost always published within the initially indicated timeframe. In rare and exceptional circumstances, minor scheduling adjustments may occur due to publisher timelines or unforeseen delays in the collection of materials. In such cases, we reserve the right to extend the publication timeline by a maximum of 30 calendar days. If publication does not occur within this maximum extension, the applicant is eligible for a full 100% refund, no questions asked.
Disclaimer
PrimePressQ is an independent media placement agency. It does not represent or act on behalf of the publication where this content appears. This listicle is independently created by PrimePressQ and prepared for publication on selected media platform.
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