LIMITED MEDIA CAMPAIGN SERIES

AUSTRIA • Q4, 2026

APPLICATION BASED INTERNATIONAL MEDIA CAMPAIGNS FOR HOSPITALITY AND DESTINATION BRANDS

+ SPECIAL COMPLIMENTARY PRESS RELEASE WITH EVERY MEDIA CAMPAIGN

APPLICATIONS NOW OPEN

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CAMPAIGN CONSULTATION

Book a Call

Applications close November 5th, 2026, or earlier once all allocations are secured.

A WORD FROM OUR CEO

HOW IT WORKS

From Application to Activation

This limited campaign series is offered to a selected group of hospitality and destination brands, with special campaign rates and conditions available only within this cycle. A total of seven campaign allocations are available across four campaign levels: Essential, Signature, Premier and Prestige.

01

APPLY

Choose the campaign level that best matches your objectives and submit your application for one of the available allocations.


REVIEW & SELECTION

02

Every application is reviewed individually based on brand fit, category availability and the selected media mix.


ACTIVATE YOUR CAMPAIGN

03

Selected applicants confirm their campaign with the required payment. Your campaign rate and payment plan are fixed.


BUILD & LAUNCH

04

We develop the story by your inputs, coordinate everything for your review and approval, and secure campaign publication.

ONE CAMPAIGN

YOUR STORY


The campaign can be developed around the story that matters most to your property at the time of publication.

The final storyline is developed individually around your property and publication timing.

Your Peak Season

Christmas & New Year

Design & Architecture

Destination Experiences

Longevity & Medical

Family Travel

Spa & Wellness

Hotel Openings & Renovations

Gastronomy & Wine

Romantic Escapes

MEDIA CAMPAIGN LEVELS

7.5M

70M

60%

ANNUAL OVERNIGHT STAYS
generated in Austria
by these two markets

COMBINED MONTHLY UNIQUE VISITORS
across the selected media titles

OF ALL INTERNATIONAL OVERNIGHT STAYS
in Austria come from GE + the NL


The Essential Media Campaign brings your property into Austria’s two largest international source markets: Germany and the Netherlands. Together, they account for nearly 70 million overnight stays in Austria annually. A focused two market campaign built around the audiences already driving the greatest volume of international demand into Austrian hospitality. With 60% of all international overnight stays originating from these two markets, The Essential gives your property concentrated visibility exactly where Austria’s strongest and most established booking demand already exists.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

DIRECT COMPETITOR MEDIA STRATEGY PROTECTED

Direct competitors may enter the same campaign level only where we can build a clearly differentiated media strategy. Some publication overlap may occur, but no direct competitor will receive the same overall media mix. This protection applies only to direct competitors; non-competing brands may share all publications without restriction. Earlier confirmation gives a brand priority over strategic media choices, and once key outlets are secured, they may be closed to competing brands within that campaign level.

YOY GROWTH IN SAUDI OVERNIGHT STAYS
Austria · Summer 2025 vs. Summer 2024

11M

+

17%

#3

COMBINED MINIMUM MONTHLY UNIQUE VISITORS
across the selected media titles

INTERNATIONAL MARKETS
activated within every Signature campaign


Austria is one destination, but it is not one audience. The Signature Campaign is built around that reality. Germany anchors the campaign as Austria’s dominant international source market, while the UK adds either the broad national reach of The Independent or the affluent, London-driven influence of The Standard. From there, the strategy becomes deliberately flexible. A Vienna city hotel, an Alpine resort and a luxury wellness retreat are not chasing the same traveler. That is why the final market is yours to shape: the Netherlands for proven demand, Arabia for high-value luxury travelers, or the Spanish-speaking market for growing travel and lifestyle reach, each paired with a media brand selected for its strength in that audience. This is not a fixed media bundle. It is a market strategy built around where your next guest is most likely to come from.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.

KNOW WHERE YOUR BRAND IS GOING

Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.

If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.

115

8%

#4

MILLION OF MAXIMUM COMBINED MONTHLY UNIQUE VISITORS
with The Independent + USA TODAY selected

YOY U.S. OVERNIGHT STAY GROWTH
Austria · September 2025 vs. September 2024

INTERNATIONAL MARKETS
activated within every Premiere campaign


The Premiere is built to put your hotel in front of the markets that can materially move demand. Four international markets. Up to 115.5M combined monthly unique visitors. A media mix shaped around where your next guests are actually coming from. Start with a proven European base, then add the market with the greatest commercial upside for your property: the United Kingdom, United States, Spain, Italy or the GCC. The numbers are already moving. UK overnight stays in Austria grew 5.9% in summer 2025, Spain 4.6%, the U.S. 8%, while Saudi Arabia surged 17.3% YOY. The Premier turns that momentum into visibility at serious scale, placing your hotel across influential media in four carefully selected markets at the same time. One campaign. Four markets. Up to 115.5 million monthly visitors. Built to strengthen the demand you already have and put your property in front of the guests you want next.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

138

70%

5-6

MILLION OF MAXIMUM COMBINED MONTHLY UNIQUE VISITORS
with the highest-reach media selection

OF AUSTRIA’S INTERNATIONAL DEMAND
represented across The Prestige market pool

INTERNATIONAL MARKETS
activated depending on your selected media mix


The Prestige is where international reach becomes market presence at scale. At its center sits TIME, one of the world’s most recognized media brands, forming the global anchor of a six publication campaign built across 5 to 6 international markets. A powerful European base, followed by three deliberate market choices across the United Kingdom, GCC, Spain, Italy and the United States. At maximum reach, the selected media mix delivers 138M+ combined monthly unique visitors and activates a market pool representing approx. 70% of Austria’s international tourism demand. The wider mix opens direct access to some of the fastest growing and highest value inbound markets. Six placements. Up to six countries. One coordinated international position, anchored by TIME and built to give a hospitality brand extraordinary visibility across the markets shaping Austria’s global demand.


AN ADDITIONAL LAYER OF BUSINESS AUTHORITY

Every approved and confirmed campaign includes a Business Insider press release via Markets Insider, at no additional cost.

If you find the same media package, with the same publications, placement formats, and the same publishing conditions, at a lower verified price during the campaign period, let us know and we’ll match it.

KNOW WHERE YOUR BRAND IS GOING

Explore the audience, market strength, content format, article disclaimers, digital authority and placement details behind every publication available within the campaign.

Released in strictly limited numbers, this exclusive campaign rate is available only to approved applicants while allocations remain. Once the final allocation is secured, the release closes and standard campaign pricing applies.

MARKET INTELLIGENCE

WE FOLLOW THE DEMAND

69,2%

OF ALL INTERNATIONAL OVERNIGHT STAYS IN AUSTRIA IN 2025 CAME FROM THE MARKETS REPRESENTED IN
THIS CAMPAIGN.

Your guests are already showing us the way.

We use official Austrian tourism data to identify the markets already driving demand, then build visibility for hospitality brands and destinations through the media those travelers read and trust.

POWERFUL OUTLETS.
GREATER GLOBAL REACH

REAL DATA.
REAL TRAVELLERS


STRATEGIC MEDIA PLACEMENTS

FROM DEMAND TO VISIBILITY.

We focus on the markets that bring the most guests to Austria, and secure your presence in the media they read, trust and book through.


OUR CORE MARKETS

GERMANY

01

Germany is Austria’s largest source market, generating 58.6 million overnight stays in 2025, up 0.2% year on year, and representing 37.2% of all stays. Its unmatched scale spans both seasons, ranking first for overnight stays in Austria in winter and summer alike.



NETHERLANDS

02

The Netherlands is Austria’s second largest source market, generating 11.3 million overnight stays in 2025, up 1.6% year on year. Winter is its defining strength: Austria ranks first as a Dutch snow holiday destination, with an exceptional 87% winter repeat guest rate.


UNITED KINGDOM

03

The UK generated 3.5 million overnight stays in Austria in 2025, up 2.1% year on year, ranking fifth among international markets. British travellers stand out for higher average spending and longer stays, with strong relevance across winter, active summer and cultural travel.


EXPAND FURTHER

ADDITIONAL MARKET OPTIONS

For broader international visibility, your campaign can include additional markets, selected according to your positioning and objectives.


ITALY

04

Italy generated 2.81 million overnight stays in Austria in 2025, up 2.2% year on year, ranking eighth among international markets. Its strongest opportunity sits in high purchasing power Northern Italy, with demand potential across city and culture, Alpine nature, touring and wellbeing


USA

05

The United States generated 2.57 million overnight stays in Austria in 2025, up 7.9% year on year, making it Austria’s most important long haul market. Its edge is high tourism value, high spend with many independent travelers concentrated in 4 and 5 star stays and cultural experiences.


GCC

06

Saudi Arabia and the UAE generated over 1.08 million overnight stays in Austria in 2025, with demand growing 15.0%. Guests are also among Austria’s highest spenders, with average daily expenditure of €452 per person, alongside strong demand for premium accommodation, nature and family travel.


SPANISH SPEAKING

07

Spain ranked among Austria's fastest-growing international markets in 2025, with overnight stays up 6.0% year on year — outpacing Italy, the United Kingdom and every established Western European source market. Spain and Mexico anchor a Spanish-speaking market on a clear upward trajectory.

PRIVATE CAMPAIGN CONSULTATION

NOT SURE WHICH CAMPAIGN IS

RIGHT FOR YOUR BRAND?

For larger campaigns, sometimes the fastest way to make the right decision is simply to talk it through. Book a private 20 minute call with PrimePressQ to review your priority source markets, campaign timing, category position and current availability. We’ll help you understand which media mix makes the most sense for your brand before you commit.

PUBLICATION PROFILES

TRUSTED ACROSS INTERNATIONAL HOSPITALITY BRANDS & DESTINATIONS

APPLICATION

Apply to be considered for the Austria Q4 2026 Media Campaign Series.

Access is by private invitation only. If you have been directed here, your brand has already been identified as a potential fit for this campaign.

There is no obligation or financial commitment to apply. Payment is required only if your application is approved. Only 9 campaign allocations are available across four campaign levels.

Applications close November 5, 2026, or earlier once all allocations are secured.

We understand that larger media campaigns are often planned across annual budget cycles. Our payment structure allows eligible hospitality brands and destinations to secure their campaign at the confirmed promotional rate now, while selected campaign tiers allow part of the investment to move into the 2027 budget period. Each campaign may remain reserved until its applicable Media Slot Booking Deadline, giving you flexibility to choose when you are ready to activate and begin scheduling individual media placements.

PAYMENT PLAN OPTIONS

Due to limited availability, missed payment deadlines may result in the campaign being released or the remaining balance reverting to the regular campaign rate.

The payment plans shown are based on the latest available media booking deadlines. Should you choose to activate your campaign earlier, we will adjust your payment schedule to your confirmed booking and publication timeline. Your installment percentages remain unchanged, and your revised payment dates will be agreed with you individually before activation.

SECURE YOUR CAMPAIGN

RESERVED AT YOUR RATE

ACTIVATE WHEN READY

FLEXIBILE PAYMENT OPTIONS

CAMPAIGN ALIGNMENT

PLACEMENT PROTECTION

HOW YOUR CAMPAIGN WORKS

Have questions about payment options?

You’re ready to submit your application?

Applications close November 5th, 2026, or earlier once all allocations are secured.

FAQ

CAMPAIGN & ELIGIBILITY

RESERVATION & PAYMENT

MEDIA SLOT BOOKING & PUBLICATION

REACH, TRACKING & PERFORMANCE

PLACEMENT PROTECTION

CAMPAIGN TIERS & COMPETITOR PROTECTION

CAMPAIGN ACTIVATION

MEDIA TERMS & DISCLOSURES

AFTER PUBLICATION

COMPLIMENTARY PRESS RELEASE

NINE CAMPAIGNS. ONE AUSTRIA SERIES.

Applications close November 5th, 2026, or earlier once all allocations are secured.

Feature Quality
Each placement follows the disclosure designation stated in its Publication Profile above. Final content may be subject to minor publisher-required formatting or style adjustments, while the confirmed positioning and key feature elements remain preserved.
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Privacy & Confidentiality
Application information is handled confidentially and processed in accordance with the PrimePressQ Privacy Policy. Information is shared only where necessary for service delivery or as otherwise described in our Privacy Policy.
Privacy Policy →

Publication & Placement Terms
Once a placement is confirmed, paid and all required materials, approvals and authorizations are provided on time, PrimePressQ will secure and manage the confirmed placement subject to publisher timelines and applicable service terms. Any delays, changes, unavailability, replacements or refunds are handled in accordance with our General Terms & Conditions.
General Terms & Conditions →

Disclaimer
PrimePressQ is an independent PR and media agency and does not represent or act on behalf of the publications featured in this campaign. All placements are subject to applicable publisher requirements and the PrimePressQ General Terms & Conditions.
General Terms & Conditions →

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