From Business Insider to Croatian Headlines — How One Global Placement Elevated European Jewelry Brand at Home and Abroad

The Challenge

Borboleta, a Croatian-born jewelry brand known for its signature thread bracelets, was preparing to launch its Atelier Collection—its first true step into the luxury jewelry market. The goal was clear: make a bold entrance into the high-end space while positioning the brand as internationally relevant and aspirational.

The Approach

Rather than relying on scattered PR efforts, Borboleta partnered with PrimePressQ to implement a targeted international press release campaign.

We secured placements in:

These Tier 1 global outlets were chosen for their credibility, syndication power, and brand-enhancing visibility

Combined Global Reach: 190+ million

The Results

Just days after the campaign launched, the press release triggered organic pickup in national Croatian media, including:

  • Journal.hr (Top lifestyle portal in Croatia)

  • Influencer reposts and audience shares across Instagram

  • Immediate trust-building among domestic retail partners and buyers

  • Syndication on the famous AP

  • Surge in brand search volume and direct traffic

This is a prime example of how smart press releases, placed in the right international outlets, can create real business impact—even in your home market.

Rebranding a Destination — How Hvar Transformed from Party Island to Europe’s Slow Luxury Icon

The Challenge

Hvar, Croatia, long typecast as a party island, was ready to evolve. With its UNESCO heritage, Mediterranean charm, and timeless elegance, the island’s true essence had been eclipsed by its nightlife image. The goal: shift global perception—from party tourism to slow, refined luxury.

The Approach

PrimePressQ designed and executed a high-impact global PR campaign, strategically placing custom articles in five respected international outlets. Each feature told a different piece of the island’s story, rooted in heritage, elegance, and modern relevance.

Published in:

  • Business Insider – A repositioning of Hvar as a must-visit Mediterranean destination for discerning travelers

  • Condé Nast Traveller – A poetic lens on sensory travel, Mediterranean rituals, and timeless beauty

  • Rolling Stone UK – Framing Hvar as a rising hub of creativity and intentional living

  • USA Today – Highlighting Hvar’s blend of nature, history, and relaxed European luxury

  • ELLE Canada – A curated visual journey through elevated local experiences and female-led stories

Combined Global Reach: 226+ million

The Results

Within weeks of launch, the campaign achieved:

  • A clear narrative shift from party-centric to “slow luxury” across global platforms

  • Interest from boutique retreat hosts, travel advisors, and content creators seeking a different side of Hvar

  • Alignment from local stakeholders—hoteliers, agencies, and tourism boards began rebranding offerings

  • Increased international search activity and visibility for Hvar’s elevated experiences

  • Invitations for future cultural partnerships and editorial collaborations

These weren't just articles. They were building blocks of a new global perception.

Juicefast x Biteme Acquisition— Using Global Media to Drive Revenue, Recognition, and Brand Synergy

The Challenge

Juicefast, a leading wellness brand, had just surpassed €4 million in revenue and was entering a new growth phase. With the acquisition of BiteMe Nutrition and a fresh capital raise, the team needed more than a press release—they needed strategic storytelling to highlight this pivotal moment and cement their position as innovators in the wellness space.

The Approach

PrimePressQ designed a multi-platform international PR campaign to amplify the partnership and funding news. The strategy was to combine financial credibility, cultural relevance, and growth-focused positioning through carefully selected Tier 1 outlets.

Published in:

  • Yahoo Finance – Official press release covering revenue, acquisition, and future plans

  • Business Insider – Positioning Juicefast’s growth and €4M raise as a business success story

  • Rolling Stone UK – Editorial feature highlighting the cultural shift in wellness and the synergy between the two brands

Each article played a distinct role in building trust with investors, consumers, and media stakeholders.

Combined Global Reach: Over 209 million monthly readers

The Results

The campaign delivered:

  • Verified editorial presence in three major international media outlets

  • Positioned the Juicefast x BiteMe partnership as a cultural and commercial milestone

  • Created evergreen third-party validation to support sales, partnerships, and funding conversations

  • Significantly increased brand visibility across the EU and UK markets

  • Built strong SEO value with high-authority backlinks and brand mentions

The strategic blend of finance, culture, and wellness storytelling helped both brands expand their reach and reinforce their vision.